AI & SI, Ads & Automation

Practical writing on AI & SI (Super Intelligence), paid ads, marketing automation and AI search, by Mohd Altamash.

AI in Performance Marketing: What to Automate and What to Keep Human

Let AI run bidding, audiences and placements. Keep people on the offer, conversion signal, creative and budget. A practical split for Meta and Google ads.

Oct 25, 2026 7 min read

AI & Superintelligence

What Superintelligence Means for Marketers (and What to Do Now)

Superintelligence doesn't exist yet. Here's what it means, where experts stand, and the practical steps marketers should take with today's AI.

Oct 25, 2026 8 min read