Free Resource

    The Digital Strategy Checklist

    35 checks across eight areas — the same list used before any strategy engagement. Work through it honestly and the unticked items become your priority list.

    Download the PDF (free)

    3 pages · A4 · No signup required

    Offer & Positioning

    5 checks

    One promise, one core offer, clear pricing logic and real customer language.

    Audience & Research

    4 checks

    Who buys, where they are, what they search for and how they decide.

    Website & Conversion

    5 checks

    Clear CTAs, lean forms, fast mobile pages and measurable thank-you pages.

    Tracking & Measurement

    5 checks

    GA4, Clarity, Meta CAPI with deduplication, GTM and one weekly dashboard.

    Content & Organic

    4 checks

    A sustainable cadence, pillar content, structured data and repurposing.

    Paid Media

    5 checks

    Budget sufficiency, single objectives, creative testing and kill rules.

    Automation & Follow-up

    4 checks

    Instant confirmations, one lead log, nurture and 24-hour follow-up.

    Review Rhythm

    3 checks

    Weekly, monthly and quarterly decisions that keep the plan honest.

    How to use it

    • Tick only what is truly done and live today — not planned.
    • Start with Tracking and Offer; every other section depends on them.
    • Review the list weekly for 30 minutes and decide: double down, fix or stop.
    • Share it with your team or agency so everyone works from the same standard.

    Need a second pair of eyes on the unticked items?

    Book a one-to-one consultation or read the FAQ on how strategy engagements work.

    Book a consultation