Digital marketing and AI training under the Skill India mission

The challenge

Learners had theoretical exposure to digital marketing but no hands-on experience with ad platforms, automation tools or AI — and no clear route from a certificate to income.

The approach

1. 1Built a practical curriculum around live tools: Meta and Google Ads, ChatGPT and Gemini, forms, WhatsApp and sheets.
2. 2Made every module end in a portfolio artefact learners could show to employers or clients.
3. 3Added a skill monetisation module so each learner left with a defined first offer.
4. 4Delivered in English and Hinglish with pre- and post-assessments.

Outcome

Cohorts completed with working portfolio pieces and a personal monetisation plan rather than only a certificate. Partner-specific completion and placement data is available on request.