Scaling performance marketing across agency client portfolios

The challenge

Agencies were scaling headcount faster than process. Campaign structures, naming and reporting differed by media buyer, so learnings did not transfer between accounts and client reporting consumed days each month.

The approach

1. 1Standardised account structures and naming across Meta and Google so any buyer could pick up any account.
2. 2Introduced a creative testing cadence and budget rules tied to cost-per-result thresholds.
3. 3Automated client reporting from ad platforms into shared dashboards.
4. 4Ran weekly performance reviews and trained media buyers on reading attribution and incrementality signals.

Outcome

The paid media team could onboard brands faster, reporting time dropped from days to hours, and learnings moved across accounts through a shared playbook. Client-specific results remain confidential.