The challenge
Turning a personal brand and coaching practice into a scalable community required a clear promise, tiered offers, a content engine and automation that could run without a large team.
The approach
- 1Defined the core promise and three membership tiers (Silver, Gold, Diamond) with a clear reason for each.
- 2Designed the funnel: newsletter and free resources into consultations and memberships.
- 3Set up the tracking stack with server-side events so acquisition could be measured by source.
- 4Automated onboarding, confirmations and nurture across email and WhatsApp.
What was delivered
- Positioning and offer architecture
- Membership funnel and landing pages
- Tracking and attribution setup
- Onboarding and nurture automation
Outcome
The community launched with tiered memberships, a measurable acquisition funnel and automated onboarding. Membership numbers are shared with prospective partners on request.
